Are your marketing efforts falling flat despite your best efforts?
The International Path is here to stop the waste and help you achieve measurable results.
I’m Julie, founder of TIP, an international marketing and communication company specializing in Southern European markets such as France, Italy, and Spain.
With over 6 years of experience in this field, I’ve worked with sectors such as transport, industry, software, energy, communication, etc. My aim in creating TIP is to help companies navigate the complexities of cross-cultural marketing through targeted and insightful strategies. My roots in the French, Spanish, and Italian cultures enable me to bridge the gap between the different markets.
I understand how frustrating it can be to pour money into campaigns that don’t deliver.
That’s why I focus on targeted, culturally adapted strategies that match your audience in France, Italy, and Spain. After working with TIP, you’ll feel confident knowing your brand is reaching the right people with the right message, across the markets that matter to you.
At TIP, I specialize in crafting marketing expansion strategies, managing high-impact events, and delivering training on intercultural communication topics.
I tailor my services to your specific needs, making sure your marketing speaks to your audience’s cultural values and consumer behaviors.
You may think that specific marketing is not necessary.
That you can easily extend your marketing actions worldwide with the same result. One message for different countries.
Do you see where I’m trying to take you?
This is where I can change your mind!
South European markets like France, Spain and Italy present unique cultural characteristics. That must be considered when developing marketing to effectively connect with consumers in these regions.
You’re not convinced? Let’s take some examples:
For instance, FRANCE is known for its appreciation of luxury, art & gastronomy. Emphasizing elegance and sophistication in marketing campaigns.
ITALY is famous for its rich history, fashion, and cuisine. It values family, tradition and craftsmanship, which should be reflected in marketing messages.
What about SPAIN? The country is known for its vibrant culture, festivals, and passion for life. They embrace a more relaxed and sociable approach.
Choosing The International Path is more than just hiring a marketing expert, it means investing in long-term success.
I am committed to enabling your business to grow sustainably by providing insights and strategies that lead to smarter marketing decisions and lasting impact.
Imagine no longer second-guessing your marketing moves, but instead, feeling empowered and in control, with campaigns that connect and convert. We will not just create marketing strategies together. We’ll build bridges between cultures, bringing your brand closer to the consumers you want to reach.
Are you ready to stop wasting time and money?
Let’s work together to craft a strategy that aligns with the cultural nuances of the country you want to target. Contact me to discover how we can help your business thrive in Southern European markets.