Strategy as we’ve identified refers to the long-term goal or roadmap for an organization, and how it plans to reach them. Or, the path the organization will take towards its goals. Conversely, tactics refer to the specific set of actions taken to reach the organizational goals, or strategy.
How cultural differences shape buying behavior in Europe 🕒 Reading time: 6 minutes Expanding to Europe? Think twice before you “copy-paste” Your strategy may be a hit in New York or Chicago. But once you roll it out in Berlin, Milan, or Stockholm… silence. That’s not because your product isn’t good. It’s because European buyers […]
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Why international marketing strategies often fail?(And what you can do about it) 🕒 Reading time: 5 minutes “But… it worked perfectly in England!” Yes. And that’s the problem. Because what works perfectly in one country can completely flop in another. In international marketing, you can’t just translate your content, change the currency, and expect the
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What is international marketing? Understanding the challenges of expanding beyond your borders You have a successful business in your local market and you’re thinking ‘Why not conquer the world?’ Excellent idea! But there’s more to exporting internationally than simply translating your website and hoping the magic happens. Welcome to the fascinating world of international marketing!
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The 5 essential criteria for assessing your company’s ability to set up in a new country Analysis / Strategy of success Expanding internationally sounds good, doesn’t it? It conjures exotic horizons, growth opportunities… and sometimes a few headaches. Before jumping on the plane to conquer a new market, it’s time to take stock. Because, just
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10 metrics you should use to evaluate your international marketing campaigns Strategy for success / Analysis Alright, let’s talk about the metrics to evaluate those international marketing campaigns! (Because we are aaalways talking about business expanding and international on this website 😉 ) When it comes to evaluating the success of international marketing campaigns, you
Why aren’t our marketing campaigns performing as expected in South Europe? Strategies for success So, you’ve put in the time, effort, and resources to launch marketing campaigns in France, Italy, or Spain, and yet, the results aren’t exactly wowing you. Frustrating, right? What’s going on? Well, marketing in Southern Europe isn’t just about throwing your
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4 common mistakes in international marketing that can easily be avoided. Strategies for success I frequently see in international marketing campaigns costly mistakes that can be avoided with a bit of foresight and a good dose of cultural understanding. These mistakes are obstacles on the path to a good marketing strategy and an understanding of
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